The Best In Black Awards is hosted annually by The New Tri-State Defender to shine a light upon some of the best African-American businesses, community organizations, and entrepreneurs in the Mid-South. The BIB Award's mission is to celebrate Black owned and supported businesses in the Mid-South, serving as a marketing and recognition platform for those individuals and companies while ultimately encouraging the community's next generation business leaders. The BIB Awards will also give the community a true voice in identifying and elevating those businesses that they most support. It's an innovative way to poll the community about the businesses and organizations that they most support while identifying those companies with the best brands and reputations. It is also a platform where by The New Tri-State Defender can promote and celebrate the businesses that ultimately support us.